MIS promotes new fan-friendly Web siteWritten by Nicholas Huenefeld | | firstname.lastname@example.org
Michigan International Speedway (MIS) has launched a new Web site.
“It’s very, very cool and easy to navigate,” said Roger Curtis, MIS track president.
“We really spent a lot of hard work trying to give the site an outdoor, national park feel,” said Dennis Worden, MIS manager of public relations.
A big thing MIS is trying to do with the Web site is to allow current and future fans to get to know MIS and plan their trips with two levels of navigation — top-level and main.
The top-level navigation will make MIS the Web site standard compared to other racetrack Web sites. This level includes buttons, such as “prepare your visit,” “go camping,” “tailgate” and “connect with MIS.” Those can be found across the top of main MIS Web page.
The main navigation buttons, found below the top-level navigation buttons, include: buy tickets, find race dates, events, news and a database for track maps and seating charts. It’s a continuous work in progress, according to Worden.
“We’re still learning,” he said. “It’s going to take some time for us to get up to speed, but we’re improving.”
There are also online contests and polls for fans that make the site more interactive.
“What I see most is that little things [such as contests and polls] can go a long way for fans,” Worden said.
The Web site offers a large, photo slideshow front and left of center on the main page that allows fans to see recent and upcoming happenings at MIS.
“Our Web site is a key ingredient of our customer service commitment, so we want to make sure it’s easy to use and as friendly and helpful as any of our staff,” Curtis said when the Web site was launched.
MIS has also featured streaming audio and chat sessions with Curtis. Worden said that those have been going well, and they are another tool for fans to prepare for their visit to the track.