MIS Champions Club improvedWritten by Nicholas Huenefeld | | email@example.com
Luxury is getting even nicer at Michigan International Speedway’s (MIS) Champions Club.
Parking, unlimited food, and some beverages will be available for club members. Parking has never been offered and they had food vouchers in the past, according to Dennis Worden, MIS manager of public relations.
“Those are two big things that we added that will be great for fans,” Worden said. “I think it’s pretty remarkable.”
A service ambassador has been established to provide personal customer service to club ticketholders.
The Champions Club is an exclusive suite for 870 guests. Seats are $480 per guest for the entire race weekend. It is located high above the speedway’s main grandstand at the start-finish line.
“The club is a great experience,” Worden said. “There is unlimited food, private bathrooms and a bar atmosphere, among other things.”
Membership includes commemorative credentials, pre-race pit access, individual outdoor 20-inch wide stadium seats with cup holders, air-conditioned lounges and entertainment area, elevator access to Champions Club level, closed-circuit TVs inside the club, commemorative Champions Club pin, parking pass for the weekend in Lot 11 (never before offered) and unlimited food (never before offered).
The club was built in 2005 with improvements made over the years based on customer feedback. Those improvements are important to MIS, according to President Roger Curtis.
“Now, more than ever, it’s important for us to incorporate fan feedback into the overall fan experience at MIS,” he said. “It’s our mission, our brand and the right way to do business today. Our fans are always looking for value and this is one way we’re building on that.”
The speedway has also worked with Americrown, its catering provider, to provide food options, including hot dogs, prime rib, tacos and a healthy choice food station. All food stations are inclusive in the price and are available from 9 a.m. until the end of the race each day the club is open.
“I would compare [the club] to a VIP experience,” Worden said. “It’s similar to being in the Tiger Den at Comerica Park.”
For Champions Club tickets, contact Kathy Wyne at (517) 592-1202 or toll-free at (800) 354-1010.