MIS hosts Web teleconferences to help fansWritten by Nicholas Huenefeld | | firstname.lastname@example.org
Michigan International Speedway (MIS) is hosting a series of Web-based teleconferences to make a day at the track less overwhelming for visitors.
Each MIS Live! session is hosted by Roger Curtis, MIS track president.
“[MIS] can be a very overwhelming place due to the size,” said Dennis Worden, MIS manager of public relations. “It can be an intimidating place and we encourage fans to talk to Roger.”
The first teleconference, for veteran campers, was a success, according to Worden.
“Camping is a big part of what we do here,” he said. “They have a good experience and we want to continue to do that for them.”
The sessions are hosted at 7 p.m. and last about an hour. The next one is May 27, and the theme is first-time ticket holders; June 3 is for veteran ticket holders.
Fans can go to www.ustream.tv/channel/MIS-Live to participate. They will need to register for a Ustream account and password, but that, along with the teleconference, is free. The streaming audio and chat sessions will be posted on www.MISpeedway.com and on Twitter.
Worden said each session isn’t necessarily for those groups on those certain dates, and he said fans can participate in any of the sessions and ask any question.
“It’s an informational thing for fans. It’s also how we learn. If [the fans] don’t tell us what they like or what needs to change, we don’t know.”
In fact, these teleconferences are a direct result of surveys MIS distributed, according to Worden. Those surveys said 20 percent of track ticket accounts are new and have never been to MIS.
Worden said MIS conducted the surveys each season, and staff use the research gathered from the results regularly.
“It’s a big reason why we’re doing some of the things we are doing, such as signage, as well as the capital improvements with the new sound system and scoreboard,” Worden said. “It definitely makes a difference for fans to speak their minds.”
In general, Worden said MIS is searching all avenues to connect with fans, not just the traditional TV, news and radio.
“We have put a lot more of our efforts into it,” he said. “It gives us other avenues to connect with fans.”
MIS will be participating in live updates on Twitter during race weekends, as well as hosting monthly, online podcasts with Curtis. In addition, fans can e-mail Curtis directly at askthepresident@MISpeedway.com, where he will answer all questions.
As a fan courtesy, Worden said MIS will send out a series of RACE Ready e-mails to all current ticket holders 30, 20 and 10 days prior to the big race weekends in June and August.
“We will be preparing a lot of fans, letting them know what’s new and what’s changed,” he said.
Worden said if the first series is successful, MIS will host another set of teleconferences leading up to the next big race weekend in August.