Northwest Ohio’s “Joe the Plumber” is appearing in a Toledo company’s online video reminding people to convert analog TVs to digital.

Samuel J. Wurzelbacher also tells viewers of the VelocityStore.com ad that they can apply for a federal government coupon for $40 off the cost of a converter box.

The plumber who became a supporting player in the presidential campaign says in the video that it isn’t about politics but about “doing the right thing.”

Elsewhere on its site, VelocityStore.com has five converter box models for sale, ranging in price from $40 up to $81.88.

Company president Stephen Holland says Wurzelbacher is being compensated for his celebrity sponsorship, though he doesn’t say how much the Web retailer is paying.

On the Net:

Wurzelbacher Velocity.com ad:

This entry was posted on Wednesday, November 26th, 2008 at 3:16 pm and is filed under Election 2008.
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