50-cent comics used to attract new collectorsWritten by Jim Beard | | email@example.com
C Comics plans to release a special one-shot, 32-page comic this month with a cover price of 50 cents. Not since the 1970s have comic books cost this little — the average current cover price is $2.99.
“DC Universe: Zero” is reported to be a kind of “bridge” between the end of the company’s yearlong weekly title “Countdown” and the beginning of its latest universe-spanning summer spectacular, “Final Crisis.” “Zero” features two of DC’s most popular writers, Grant Morrison and Detroit-native Geoff Johns, and a bevy of its hottest artists, including Tony Daniel, J.G. Jones, Ivan Reis, Carlos Pacheco and the legendary George Perez.
With the 50-cent cover price, DC intends the one-shot to be an attractive introduction to its latest company-wide storyline. The summer months are traditional for comic companies to tell larger stories that encompass all of their biggest characters and often bring about change — including fictional deaths and rebirths.
There’s much speculation among DC fans as to which characters might “die” in the story and especially which “deceased” characters might be reborn. A favorite focus for rebirth rumors of late has been the Flash, the speedy hero who was fictionally killed in 1986’s epic “Crisis on Infinite Earths.” Other heroes of the Flash’s age who have since been done away with have returned, leaving only the Scarlet Speedster to be given his triumphant moment of re-introduction.
Some fans have already reported on Internet message boards that they plan to buy multiple copies of the 50-cent “DC Universe: Zero” to hand out to friends and family, perhaps even to strangers, in an effort to hook possibly interested parties into the comic book hobby.
“DC Universe: Zero” goes on sale April 30, to be followed with the first issue of the seven-part “Final Crisis” on May 28.