Jamiesons emphasizes its serviceWritten by Kristine Hoffman | | firstname.lastname@example.org
In the home electronics business, consumers seek wireless. They want customization and seamless connectivity; high-end technology in compact packages.
Jamiesons Audio/Video has been designing, selling and installing home electronics equipment in Toledo since 1954 and has seen trends blow by like the wind. Co-owners of the lifestyle electronics company, David Jamieson and Ric Clark know their success is largely due to their in-house service department, trendy high-quality products and a custom installation staff. Clark said this has kept Jamiesons competitive, while others have come and gone over the years.
“Our customers seek us out because they are looking for something that is a step above. Yet, we are still competitive with mainstream items,” Clark said.
Clark said the most purchased items this holiday season at Jamiesons retail store are high-end flat-panel televisions that have what is known in the industry as 1080p resolution, the next generation of high definition (HD). This is the highest clarity available and takes advantage of newer technologies such as Blu-ray, he said.
Clark said Blu-ray also is popular this season. Blu-ray is a high-density disc for data storage, high definition video and PlayStation 3 games.
Clark said these DVDs are popular in part because prices have dropped, making them much more affordable, in addition to the fact they have at least four times the resolution of the standard DVD.
But perhaps the most exciting product sold at Jamiesons today, Clark said, is the Sonos system. Sonos is a wireless multi-room music system that allows one to access music stored on a computer, including iTunes, Windows Media Player and Internet radio stations. Clark said, “It is mind boggling what we are able to do today in the lifestyle electronics business. Sonos is the most exciting product I’ve seen in 20 years. The last time I got this excited about home stereo equipment was when I touched a [compact disc],” he said.
Sonos has been on the retail market for a year and Jamiesons has been one of the top five dealers in the country with the Sonos systems, Clark said. “Through Sonos and the online digital musical service, Rhapsody, you have access to 4.5 million songs, with 200 genres or theme-based channels.
“Not only is it wireless, the hand-held Sonos remote controller has the data in it.”
While their business model continues to change in the electronics world and the economy is less than booming, Jamiesons is having its best year in the company’s history, Clark said.
“Our business has changed over the last 18 months,” he said. “We are not doing as many new construction [systems], but rather we are working with customers who are enhancing their existing homes in a high-end way.”
An article on the Jamiesons A/V Web site, www.jamiesonsav.com, reports the company’s annual sales are more than $5 million.
A May 2006 National Public Radio story stated that “IPODS are used as the main listening device in homes. Sales of high-end audio equipment have taken a dive as a result.”
Today, everything has changed. Clark said, “The day is coming when we will no longer touch musical software. There may be a day when there will be no reason to play an iPod. Everything on the iPod will be available through my Sonos system.”
What was the last new home electronics technology that got you excited? Was it the CD? The VHS? TiVo? The DVD? Jamiesons has lived through them all.
Kristine Hoffman is host and producer of “Business 360,” which airs every Monday and Friday on WGTE-TV, during PBS’ “Nightly Business Report” at approximately 7:45 p.m. She can be reached at email@example.com.