Find solutions with your subconsciousWritten by Tom Richard | | firstname.lastname@example.org
Whether you are looking for the best way to make your sales presentation unique or you need an innovative idea for a new product, you know that problems like these never have a ready and evident solution.
You may try to sit down with a legal pad to brainstorm, working your way down the page and scribbling out every possible solution you can think of until you find the right one. Or maybe you simply talk things out with those closest to you in order to bounce around ideas and clear your mind.
The problem with these old-fashioned problem-solving methods is that they are too restrictive and shallow. They leave you nothing but a thought-tangled mess and the same regurgitated answers you’ve always had. This is because these methods make you rely on the weak part of your mind to find a solution for a problem too big for it to handle.
You see, there are two parts of your mind: conscious and subconscious. Your conscious, or active, thoughts are the thoughts that you hear most. These thoughts keep you worrying at night, and, if left unchecked, will drift and develop into strong negativity. Yet, these pesky active thoughts are only the rudder of your mind. They are important enough that you must control them if you want to steer in the right direction, but when faced with a large problem, they can’t handle the job. They add nothing more than confusion and frustration, and often lead your ship off course.
Instead of relying on these active thoughts to create solutions, use these thoughts to simply pose a question or idea to the larger, and more competent, part of your mind: the subconscious.
While this concept may seem too new to you, it really isn’t. How many times have you been faced with a difficult decision and felt the need to sleep on it? You probably never considered where this desire came from or why it can actually help you effectively solve a problem. You may have even experienced a time when you didn’t want to waste time sleeping on it, but you didn’t feel right making the decision without doing it.
The reason you didn’t feel right making the decision without that extra time is because you had not given your subconscious mind a chance to deal with the problem. By sleeping on it, you finally gave your subconscious thoughts the opportunity to find the solution your conscious thoughts couldn’t come up with.
Earl Nightingale referred to this process as the “rotisserie of your mind.” He instructed his listeners to simply let the problem turn on this rotisserie, and let your subconscious examine it from every angle as it turns. Eventually, the idea, the thought, the solution will be ready and show itself.
Your subconscious mind can solve any problem set before it, but it works on its own time and terms. Instead of anxiously searching for a solution with your active thoughts, relax and let your subconscious to the job it is meant to do.
You need not do anything more than pose a simple question or idea and then wait for the answer to come. The question can be, “How can I make my sales presentation unique?” or, “What will motivate my customer to get in touch with me?” Then, walk away. You don’t stand by a rotisserie and watch the food cook, do you? No, you walk away and trust it will do its work, only checking in from time to time.
As your subconscious finds solutions, it will bring them to your awareness. You will find yourself in your car or in the shower and suddenly the perfect idea will pop into your head. By letting your subconscious mind do the work, you will discover the unlimited creative power you have to find the solutions to any problem.
Tom Richard is a Toledo-based sales trainer, gives seminars, runs sales meetings and provides coaching for salespeople. For more information, visit www.TomRichard.com, call (419) 441-1005 or e-mail email@example.com.