The move to SundayWritten by Tom Pounds | President / Publisher | email@example.com
When we founded Toledo Free Press two years ago, we saw a need for a newspaper that offered community journalism that reflected the positive aspects of Northwest Ohio. We knew what we wanted to be, and we knew what we did not want to be. We avoided the pay-for-play approach (in which advertising dollars guarantee editorial content), a practice that stains many local weeklies. We wanted to generate original, local content, enhanced by Associated Press resources, not lost in them. We also wanted to be accessible and transparent. For too long, newspapers in our hometown were synonymous with intimidation, negativity and elitism. We knew we could be fair, accurate and sometimes critical without using the newspaper as a bully pulpit.
We also knew we could remain a free publication and a legitimate news source, something not practiced here.
We remain amazed and grateful for the support, patience and encouragement we received from our readers, advertisers and media friends.
We have embraced the online blog scene, hosted open forums to garner community feedback and worked with television and radio partners to host political debates. We have endured rumors, lies, lawsuits, petty jealousies and major efforts to stifle our commercial interests.
From the beginning, the most-asked question we received has been, “When are you going to go daily?”
It has never been our plan to go daily or replace the current daily newspaper, but after two years of advertiser and reader demand, we are making a move to offer our news, opinion, sports, business and arts coverage to more readers on the most visible advertising day of the week, Sunday.
Jan. 28, Toledo Free Press will move its publication day from Wednesday to Sunday, with a circulation increase to 150,000 copies, making us the largest-circulated publication in Lucas, northern Wood and southern Monroe counties.
This move has been in the planning stages for months, and is not made lightly or hastily. We have carefully chosen a distribution partner to ensure quality, timely, free delivery to 135,000 homes, and are joined in our new effort by several major advertisers, who recognize that Northwest Ohio, our home, is a fine, proud place to live and work.
2007 represents a new era in our effort to establish a Toledo tradition. We have a new home at 605 Monroe St., in the heart of the Warehouse District, an area filled with energy, life and opportunity. We have a new delivery day around which we will build the highest quality content, free from prejudice and jaundiced, jaded contempt.
And we have 120,000 new households to earn and friends to make. We do not take your readership or support for granted, and we recognize that for many of you, we are starting from scratch, with a responsibility to earn our invitation into your home, family life and discussion.
We strongly believe in Toledo and Northwest Ohio. We strongly believe there is a need for the journalism we offer. And we strongly believe our new delivery day and increased presence will be an historical, culture-changing factor in how Northwest Ohioans see themselves and our neighbors.
Yes, there is work to do, for our government leaders, educators, developers, entrepreneurs and citizens.
We plan to do our share of the heavy lifting; we hope you will join us in freeing our hometown from the forces of self-doubt and sniping that have kept our region from being the absolute best it can be.
See you on Sunday.
Thomas F. Pounds is president and publisher of Toledo Free Press LLC. E-mail him at firstname.lastname@example.org.