Local sports show scores on WCWAWritten by Justin R. Kalmes | | email@example.com
The new guys to Toledo’s sports talk radio scene welcome disagreement from callers, so long as it’s backed up by fact.
“We always say, ‘Bring it, but bring it hard,’ ” said Jason Parton, who along with on-air partner Kevin Mullan hosts “On Sports with JP and Kevin” weekdays from 10 a.m. to noon on WCWA-AM 1230.
Though listeners can expect them to discuss national sports issues, Parton and Mullan said they try to keep a local focus by letting listeners know how such topics affect Toledo-area and regional teams.
“Local sports is our primary concern,” said Mullan, who also works as public address announcer for the Toledo Mud Hens and UT men’s and women’s basketball teams. “It doesn’t mean we’ll never touch national issues, but we’ll try to always spin it back local.”
Filling two hours of airtime each day isn’t the only challenge Parton and Mullan’s show presents. They purchase their on-air block from Clear Channel, WCWA’s parent firm, and sell advertising themselves to pay for it, which Mullan admitted requires plenty of hard work.
But it also has its rewards, he said.
“We’re selling something we feel better about and we’re having a hell of a lot more fun doing it,” Mullan said.
The duo said they have already landed sponsorships with TOAST.net, StubHub! and Team Sports, Inc.
Since the show made its debut Oct. 2, calls have steadily increased, Parton said. The show’s quality, he said, has continued to improve during that time as well.
“We play off each other very well,” Parton said. “I never want it to stop. I want to get better every day.”
As avid sports fans, Mullan said he and Parton hope to serve as liaisons between listeners and the people in the sports world fans want to talk to. Past guests have included Toledo native Christine Brennan and longtime Detroit talk radio personality Frank Beckmann.
“We’re just as big of sports fans as anybody at home,” Mullan said.
At the show’s Web site, onsportsradio.com, visitors can download broadcasts and chat online with Parton and Mullan while they’re on the air. The high level of accessibility makes the show unique to the Toledo market, they said.
“We’re a venue for sports fans to get their point out,” Mullan said.
Parton and Mullan said they hope to extend the show’s length by an hour or move it to a drive-home time slot. But for now, they said they’re just happy having “friendly” debates with current listeners.
“I’m not an expert on sports, but the person listening just may be,” Mullan said.