As Westgate struggles, Levis Commons, Westfield surgeWritten by Russ Zimmer | | firstname.lastname@example.org
Businesses in Levis Commons are reaping the holiday rewards from the exposure the open-air shopping center in Perrysburg is getting.
”This is huge. This is the future,” Italian restaurant Biaggi’s managing partner Jason Levy said. ”People can’t wait to get here.”
Several managers in the center, from dining to children’s clothing, all said sales have been strong this season.
Rick Clayton, general manager of Books-A-Million, said the store is preparing for the final sales push leading up to the location’s first Christmas in Levis Commons.
”Traffic is great, the customers are great and the sales are excellent,” Clayton said.
A good mix of retailers and strong promotion of the shopping center has brought out more people this season to Brighton Collectibles, assistant managing partner Cindy Tyson said.
The weather hasn’t affected customer flow significantly,
the managers said, and the close parking to the businesses make the center that much more attractive.
On snow days, restaurants and the movie theater see increased business and, once ”cabin fever” sets in, people just want to get out of the house, Levis Commons marketing director Casey Irons said.
Horse-drawn carriage rides and Santa strolling around the storefronts are events designed to make the center feel ”like being inside a snow globe ornament,” Irons said.
”Even with the weather, the events the center has have brought in a lot of people,” Sharon Thomas, manager of Strasburg Children, said.
About 40 percent of the primary customers are coming from the Perrysburg area, Irons said, but some are noticing a different trend.
Customer traffic from Toledo shoppers is increasing,
according to Levy.
”This time of the year is like our Super Bowl,” Levy said.
The area’s largest mall, Westfield Franklin Park, is seeing a holiday sales surge.
”We have seen a number of new shoppers along with the new
expansion and new retailers,” said Sara Young, marketing director for Westfield Corporation.
Managers of Westfield stores such as Brookstone, Ann Taylor and Build-A-Bear are reporting a strong sales season, according to Young.