Storm pushes envelope with Web video coverageWritten by Scott Calhoun | | firstname.lastname@example.org
The Toledo Storm is offering cutting-edge live visual broadband coverage of the club’s 2005-06 home and away games.
The organization recently announced a one-season 72-game deal with B2 Networks, a company that describes itself as a provider of international television and video broadcasting, pay-per-view and billing services. B2 has developed a large Internet broadcasting network providing live online video and audio coverage with numerous hockey and baseball minor league associations. 22 teams in the ECHL are affiliated with B2.
Fans will be able to access the coverage through the team’s Web homepage, www.toledostorm.com, and for $6 can watch Storm hockey battle if they have high-speed broadband access and at least Windows Media Player 9.
”You’ll still be able to listen to the audio of every game for free through toledostorm.com,” said Media Relations and Broadcasting director Mike Miller.
Miller said a particularly inviting draw for fans will be the unique ability to watch Storm road games taking place as far away as Las Vegas, Alaska, Florida, Georgia and California in the geographically expansive ECHL.
”The best aspect of the B2 coverage is that you can watch games on the road, and all the road games will be covered every place we go this year,” he said.
Miller said 1,500 season tickets seats have been sold for the 15th anniversary year.
Assuming the Storm draws a number of sellouts to the 5,200-seat arena, B2 video coverage could weigh in heavily as an alternative viewing source for home games.
In addition to the implementation of B2 Internet coverage, Miller said the organization is offering other new amenities and promotions as a way to thank the area for making the team a lasting fixture in the city.
”We’re going to do live entertainment in and during games with local bands and DJs going on in the exhibition hall [adjacent to the rink],” Miller said.
He said there will be another Storm alumni exhibition game in March 2006.
President Barry Soskin lowered parking per game from $5 to $4 with the parking stub good for a dollar off concessions or team merchandise.
The team will also offer $6 standing-room-only tickets when the arena is sold out.