Art director Hostetler creates absolute successWritten by Myndi Milliken | | firstname.lastname@example.org
Art director and graphic designer Jemma Hostetler said it took the convincing of her husband, Dustin Hostetler, to make the leap into the world of working for herself. Already well known for her work in branding, product, print and interactive work with design firms such as Kilter in Minneapolis, Hostetler said she was unsure about breaking off on her own.
”It took a little bit of convincing,” Dustin said. ”Once she found out how much fun it was, it didn’t take any more convincing.”
”I was not unaccustomed to freelance, because my personal work garnered attention, but I thought to do it 100 percent would be stressful,” she said.
Dustin, also a graphic design artist, had been working on his own for years, and supported Hostetler’s move to from employee to self-employed. They are now co-founders of Sans Nom, and Hostetler continues her award-winning design from their studio in Toledo.
”She had been working in a agency environment long enough,” Dustin said. ”Taking a break from the traditional work day was appealing.”
Her clients this year include big names such as Adobe, Complex Magazine, russell+hazel, and ABSOLUT. Her personal work, www.prate.com, has been featured in numerous reviews and books, including one she co-authored, which challenges designers to push the boundaries of their creative tools.
Hostetler is a judge for HOW magazine’s 7th Annual Interactive Design Awards, preparing works for an exhibition next year in Knoxville, and will have work in this month’s ”Zoo Room” exhibition at the Resistor Gallery in Toronto. She will also be a featured contributor to a new design book, ”Hybreed.”
”It was the right time [to start our own business],” Hostetler said. ”I don’t know if I ever thought to look that far in the future, but it came in little pushes.”
Hostetler said once the decision was made, the challenge was in setting up bank accounts and dealing with tax issues.
”Spend time with an accountant,” she said. ”It’s worth it.”
She also recommends those looking to go into business for themselves learn the ins and outs of time management.
She’s been on her own for nearly a year now, and Hostetler said it has been rewarding.
”I think she’s capable of a lot of things,” Dustin said. ”She always surprises me.”
”We’ve been bringing on more people remotely on a project by project basis,” Hostetler said. ”It’s good to stay small and nimble.”